Voter outreach and advocacy programs need specialized plans for proper targeting and strategizing.
What is targeting?
In order to move properly in the campaign, it is crucial to ascertain all available polling info and research. This will let us know the current position of the campaign. Then, using this data, it will be evident which areas need to be honed in on for the campaign.
How is the data used?
The data is used to check polling and to verify the models of voters. This info is also used if targets are needed to be adjusted; Based on this any campaign can change the direction of their strategy as necessary.
Groundgame International also sets outreach and goal scenarios to properly identify where the focus needs to be placed for the field, outreach and voter initiatives.
The contact and turnout strategies are all taken into account when Groundgame International develops a field plan. Additionally, as significant, is the data management they handle for any timeline and budget necessary.
In summary, identifying the potential targets are at the foundation of an excellent campaign.